MIDDAY LUNCH

Dow 10427.50  -70.38, Nasdaq 2235.64  -28.92, S&P 1096.62  -9.51 

Stocks started the day to the plus side, but are now trading near the session lows.

Disappointing earnings in the tech and consumer-staples sectors and a warning from a Fed official is causing sellers to enter the market.

Akamai Technologies (AKAM) 39.07 -4.98, -11.31%, Nvidia (NVDA) 9.18 -0.96, -9.48%, Symantec (SYMC) 13.17 -1.50, -10.22%, Kellogg (K) 48.83 -2.69, -5.20%, and Colgate-Palmolive (CL) 78.16 -5.70, -6.80% all had earning reports that disappointed the market.

Additionally, St. Louis Fed President James Bullard said that the U.S. could tip into a Japanese-like  prolonged deflation were prices of homes, wages and goods would fall.